What is visual identity?

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Visual Identity corresponds to the entire universe of visual communication of your business, that is, the set of formal elements that visually represents, and in a systematic way, your company's name, product or service. It can be represented by the brand, as well as typography, colors, textures, stationery and digital resources.

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What is brand strategy?

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The brand strategy involves creating or readjusting the reputation that your business must promote to its internal and external audiences, that is, the basic strategy of your business. It is basically composed of the desired positioning and personality, to be translated and promoted both internally and externally within the company. The strategy can also include mission, vision, values, verbal communication, purpose, audience and other resources.

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What is interface design?

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Interface Design encompasses the visual development of websites, applications and other digital resources.

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What services do you perform?

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• Brand Strategy

• Visual identity

• Website and application layout

• Digital Catalogs

• Ebooks Kit

• Media

• Labels and Packaging

• Naming

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What services do you not perform?

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• Social Media

• Marketing and ads

 

How does the development of visual identity projects work?

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• Projects are divided and presented in stages, with active participation from the client. They are generally composed of the following phases:​ ​​

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• Survey: The main information about the business is collected through an online briefing and online meeting, complemented with an in-depth discussion with the client. ​

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• Filtering and research: This stage involves the entire process of capturing information from the briefing and meeting, as well as analyzing the competition, target audience, strategic and visual opportunities for the project.

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• Strategy: At this stage we define the strategic direction of the project, aligned with the proposed positioning and personality. Research and analyzes carried out on the market and competition are also presented. ​

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• Visual Direction: Here the visual proposal of the project is defined, aligned with the brand strategy. A visual panel of references, color proposal, typography and pre-brand is presented. ​

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• Final Direction:  At this stage, the refined and adjusted visual identity is presented, as well as the contracted graphic materials. ​

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• Delivery: The entire project is made available online, ready for use. ​

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Do you only deliver the brand?

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No. I understand that in order for you to obtain better results in the physical and digital visual characterization of the business, it is necessary to at least develop the brand, basic strategy, colors, textures and typography. Just having the brand will not help with the visual standardization of your company.

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How does the development of interface projects work?

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• Projects are divided and presented in stages, with active participation from the client. They are generally composed of the following phases:​ ​​

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• Survey: The main information about the business is collected through an online briefing and online meeting, complemented with an in-depth discussion with the client. 

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• Filtering and research: This stage involves the entire process of capturing information from the briefing and meeting, as well as analyzing the competition, target audience, strategic and visual opportunities for the project. ​

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• Wireframe: The "skeleton" of the interface is structured, including the blocks and sections of the web and mobile layout.

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• Layout: Here we define colors, typography, iconography and visual elements of the interface.​ ​

 

• Delivery: The entire project is made available online, ready for use.

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What is the project development deadline?

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Minimum 20 working days for minimum projects.

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What are the payment methods?​

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We work with payment in cash or credit card.​

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How to hire?

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First you need to request a proposal by clicking here. Once received, I will contact you via email or phone to schedule a meeting. Soon after, I send the proposal by email and if approved, the contract, payment links and project schedule are sent.

 

If you have any further questions, please send an email to falecom@pedrocirilo.com.br